PROFESSIONAL EXPERIENCE

PERFORMING ARTS AT IOWA - Iowa City, IA

Marketing and Communications Manager, 06/2022 to Present

• Collaborate with College of Liberal Arts and Sciences Marketing / Communications team and Office of Performing Arts and Engagement staff to promote University of Iowa Performing Arts events and programs

• Develop and implement effective marketing and communication strategies and plans for Performing Arts units and programs

• Produce stories, articles, videos, and other content about the Performing Arts academic units in support of recruitment, marketing, and public relations goals

• Manage social media channels for Performing Arts units

• Support student recruitment through the design and development of marketing and communications materials for music, theatre, and dance

• Support alumni engagement and advancement in the Performing Arts units through effective communications and outreach efforts

• Engage local media organizations and community entities or partners in the promotion of Performing Arts At Iowa initiatives

• Supervise student employees and/or staff as needed in the execution of these duties

• Effectively communicate with Performing Arts At Iowa faculty, staff, and students in the course of this work

• Utilize metrics and key performance indicators in these efforts to assess, learn, and improve

UNIVERSITY OF IOWA SCHOOL OF SOCIAL WORK – Iowa City, IA

Marketing and Community Engagement Specialist, 05/2018 to 06/2022

Manage all aspects of marketing and promotion of the School of Social Work’s undergraduate and graduate programs, which include on-campus, satellite, and online programs. Develop and organize continuing-education programs, and manage the operation and promotion of Wild Bill’s Coffee Shop. Lead community engagement efforts, including social media channels, collaboration with other allied organizations and agencies, service on committees and boards dedicated to social and racial justice, disability, and other social-work-related initiatives. I created the School’s “Making Social Justice Work” tagline and wordmark and have managed a successful line of merchandise using the new brand identity, as well as redesigning print materials to reflect the updated branding.

MISSION CREEK FESTIVAL – Iowa City, IA

Marketing Director, 11/2014 to 11/2017

Director of Community Engagement, 11/2017 to March 2020

As marketing director, I oversaw marketing and promotional initiatives of the festival, including development and implementation of festival brand. I secured media partnerships for and increased awareness and coverage on local, regional, and national levels. Additionally, I worked closely with our website developer and graphic designer to ensure timely, user-friendly, and high-quality content on our website and managed social media channels for the festival. In my role as director of community engagement, I worked to build relationships with local businesses and sponsors to integrate them more fully with the festival as a community event--whether by hosting events, offering deals to festival-goers, producing our t-shirts, or brewing a special Mission Creek beer.

THE BRAIN INJURY ALLIANCE OF IOWA – Iowa City, IA

Director of Development, 05/2017 to 05/2018

Planned, organized, and directed all fundraising initiatives including major gifts program, annual fund, planned giving, special events, and capital campaigns.

THE UNIVERSITY OF IOWA FOUNDATION – Iowa City, IA

Assistant Director, Campus Philanthropy, 11/2011 to 05/2017

Designed, launched, and managed the University of Iowa’s “We Are Phil” faculty/staff annual giving program, including main campus and healthcare campus.

Senior Writer/Editor, 11/2005 to 11/2011

Planned, wrote, and edited written material related to fundraising for the University of Iowa for print and online use, including but not limited to direct mail, grant writing, case statements, major-gift proposals, website and social media content, and ad copy. Managed social media channels.

NEW PIONEER FOOD CO-OP – Iowa City, IA

Board of Directors, 11/2006 to Present

Member Relations Chair, 11/2006 to 12/2015

Vice President, 12/2015 to 12/2016

Marketing Coordinator, 8/2003 to 11/2005

CHICAGO BOTANIC GARDEN – Glencoe, IL

Writer, Interpretation, 2001 to 2003